BUSINESS
3 min read
1.7kMeta Is Giving Away Its AI Agent. Here's the Business Behind It
Meta's new personal AI agent, Muse, has surpassed 10 million downloads in less than two months, offering users an unusually powerful digital assistant for free. But the strategy goes far beyond attracting app downloads. By allowing AI to handle shopping, travel, email, and everyday decisions, Meta is positioning itself at the center of a new commercial economy where artificial intelligence could become the next major gateway between consumers and businesses.
